This guide offers a focused starting point for planning this kind of site with Wio. Use the steps to make the information clear, relevant, and straightforward to maintain.

1. Choose a focused portfolio for the clients you want

Decide what kind of assignments the site should help visitors evaluate, such as portraits, events, products, or editorial work. A focused selection makes your style easier to recognize.

Group images into a small number of meaningful galleries. Use a strong opening image for each collection, then sequence the rest to show range without overwhelming the page.

create photography website with wio choose a focused portfolio for the clients you want

2. Present each gallery as a visual story

Use consistent image sizes and captions that identify the project or context when useful. Avoid placing unrelated shoots in one gallery simply because they share a format.

Check color, cropping, and image order across the full sequence. For informative photos, write concise alt text that describes their relevant content; decorative images can use empty alt text.

create photography website with wio present each gallery as a visual story

3. Explain the assignment process and usage terms

Tell prospective clients what information you need to discuss an assignment, how selection or delivery works, and what decisions happen before a shoot. Describe only the process you actually offer.

Clarify image usage, licensing, or delivery terms at an appropriate level and link to the full agreement when necessary. Do not imply that a sample gallery grants reuse rights.

create photography website with wio explain the assignment process and usage terms

4. Make inquiry and image permissions easy to review

Provide a monitored contact route and explain which details help you assess a project. Confirm that portfolio images are approved for public display and that collaborators receive appropriate credit.

Review galleries when a client changes permissions or a project becomes outdated. Test image loading and mobile crops, and keep file sizes appropriate to the displayed layout.

create photography website with wio make inquiry and image permissions easy to review

Plan around the visitor

Start with the information people need, shape it into a clear page experience, and review the details before sharing your site.

More Wio guides