This guide focuses on a practical design decision that can improve how visitors understand and use a website. Start from the page’s purpose, then review the result with real content and common screen sizes.
1. Rank the information by visitor importance
Write the page’s primary message and action, then rank the supporting details by how much they help a visitor understand or act. Use that order to decide what deserves the strongest emphasis.
Remove or reduce elements that compete with the main purpose. If several items seem equally important, reconsider the page structure before adjusting colors or font sizes.
2. Use size, spacing, and grouping as signals
Give headings, body copy, captions, and controls distinct roles. Use spacing to show which details belong together and to separate one idea from the next.
Apply emphasis consistently so a bold style or accent color keeps its meaning. Avoid making every section, button, or statistic visually dominant.
3. Arrange sections into a readable sequence
Place information in the order visitors need it, from orientation to details and then to a relevant next step. Use Section Spatial to refine elements within a section and Pages Spatial to arrange and resize sections across the page.
Check that the visual order matches the reading order, including when sections stack on smaller screens. Use meaningful headings and link labels so the hierarchy is also expressed in text.
4. Test what people notice and understand
Ask a few people what they noticed first, what the page is about, and what they would do next. Compare their answers with the intended message and note where attention went elsewhere.
Make one focused change at a time and review it at common screen sizes. Better hierarchy means the right information is easier to understand, not simply that more elements are larger.
