Choose a focused collection and decide what readers should understand about it. Then use Wio’s spatial views to compose product groups and review the lookbook as a complete presentation.
1. Choose the collection and its point of view
Decide which products belong in the lookbook and what connects them: a season, material, audience, use case, or design idea. A focused theme helps the collection feel intentional instead of like an unfiltered catalog.
Choose the audience and purpose. A buyer presentation may need specifications and availability, while an editorial lookbook may emphasize styling and atmosphere. Include only details that support that purpose.
A tightly edited selection can tell a clearer story than a full inventory. Explain the theme with an opening note or section title, then choose products that support that idea rather than including every available item.
A lookbook is organized around a curated product collection and its visual direction. A portfolio instead presents selected projects and the creator’s role or process; see how to build a portfolio website for that different purpose.
2. Prepare product images and information
Gather accurate product names, descriptions, relevant specifications, and current images. Use consistent crops or image treatments when they help the collection feel cohesive, while giving each product enough room to be understood.
Check that every image represents the correct product and that you have permission to use it. Keep captions specific and useful. Avoid implying a product has a feature, material, or availability that has not been verified.
Use the same product naming and specification format throughout the lookbook. If price, availability, or measurements are included, confirm how current they are and when they were last reviewed. This helps viewers compare items without guessing.
3. Compose the visual story in Wio
Create an opening that introduces the collection, then group products in a sequence that makes sense. You might move from a broader view to individual items, or organize by category or use. Give each group a clear heading.
Use Section Spatial to refine each product group and Pages Spatial to arrange and resize the sections across the lookbook. Balance larger feature visuals with concise details so the presentation remains readable and not every section competes for attention.
A large feature image can establish mood, while smaller product groups can help readers compare details. Use Pages Spatial to vary the pace of the composition and keep enough space around product information for comfortable reading.
4. Check the lookbook and its next step
Review every product detail, image, link, and contact route. Check that the sequence is easy to follow on a phone and desktop, and confirm that image crops do not hide important product details.
Decide what readers should do after viewing: browse a product page, contact the team, or request more information. Describe the next step clearly. This is a visual product presentation guide, not a guide to store or payment functionality.
Ask someone unfamiliar with the collection to find a specific product and explain what makes it distinct. If they cannot, improve the group labels, product captions, or sequence. Confirm all inquiry or product links point to the current destination.
