This guide focuses on presenting current team members and their roles. An About page tells the broader organization story; see the About page guide for that purpose.
1. Decide which people visitors need to meet
Choose team members whose roles help visitors understand the work, make a decision, or know whom to contact. A smaller, relevant group is often more useful than an exhaustive list with no context.
Explain the purpose of the page and the kind of information it should provide. For example, visitors may need to understand leadership, subject expertise, or the people responsible for client support.
Ask each person to confirm how their name, title, pronouns, and description should appear. Do not publish personal details or images without consent.
If team members have different areas of responsibility, make that distinction visible. Visitors should be able to identify the right expertise or contact without reading every profile in detail.
2. Write concise and accurate profiles
Use a consistent profile structure, such as name, role, area of responsibility, and a short relevant background. Give each person a description that reflects their actual contribution rather than repeating the same generic praise.
Keep credentials, affiliations, awards, and experience current and verifiable. Avoid including personal information simply to make a profile longer.
If visitors need to reach a specific role, show an appropriate contact path without exposing private contact details. Clarify whether a general contact route is better for inquiries.
Use a consistent crop and photo treatment, but do not force portraits into a style that misrepresents people. If no suitable photo is available, a clear text profile is better than a misleading stock image.
3. Design profiles that feel cohesive
Use a consistent photo crop, text hierarchy, and spacing so profiles feel like parts of one page. Choose authentic portraits when available, and make sure each image has meaningful alt text that identifies the person when appropriate.
Use Section Spatial to refine each profile group, then use Pages Spatial to arrange and resize the groups into a balanced composition. Keep names and roles easy to scan.
The team page does not need to use an identical visual card for every person if responsibilities differ. Preserve the shared visual system while giving important context enough room.
Consider whether the page needs an individual contact link or if one shared route is more appropriate. Provide only contact information that the person and organization intend to make public.
4. Review consent and keep the page current
Confirm that every profile is approved by the person represented. Check role changes, departures, links, and image permissions before the page is published.
Set an owner to review the page when team membership changes. Remove outdated profiles promptly and update the page when responsibilities shift.
Ask a visitor whether the page helps them understand who does what. If not, clarify roles or add context rather than adding more biography text.
Have each person review their profile periodically. A profile that accurately reflects someone’s current role is more useful than a polished but outdated description.
