1. Identify launch audiences
List who needs the new identity first, such as staff, partners, customers, or press. Tailor the order and level of detail to what each group needs to do.
2. Gather approved assets
Collect current logos, colors, type guidance, imagery, and ready-to-use copy from their owners. Label outdated files clearly so they are not reused by mistake.
3. Plan rollout materials
Map the website, social, email, and document touchpoints that will change. Assign owners and dates, and distinguish a visual refresh from changes to the product or service itself.
4. Support adoption and feedback
Provide simple usage examples and a contact route for questions. Review early materials for consistency and update guidance where users repeatedly make the same mistake.
