1. Define the reader and criteria
Choose who the guide serves and how items were selected. Make budget ranges clear and state whether products are sponsored or use affiliate links when applicable.
Explain the selection method so readers can judge the recommendations. If products are supplied, sponsored, or earn commission, disclose that relationship clearly near the relevant content.
2. Group choices meaningfully
Organize products around recipient needs or use cases, not a long unfiltered list. Keep each category distinct enough that readers can quickly narrow the options.
Use categories that help a reader narrow choices, and avoid repeating the same item in multiple sections without a reason. Include alternatives for different budgets only when the price information is current.
3. Give useful product context
Include accurate names, key features, price or availability caveats, and links to authoritative product pages. Avoid claims that could become stale without a review schedule.
Check product names, specifications, availability, and destination links immediately before publishing. Add a review date and identify information that may change.
4. Review links and disclosures
Check destinations, disclosures, and seasonal dates before sharing. Replace discontinued items and make clear when prices or stock may change.
Use original notes or comparisons to explain why an item fits a category. For a broader visual product collection, see the product lookbook guide.
