1. Assign ownership by page
Name a person responsible for factual accuracy for each page or content group. Writers can prepare edits, but a subject owner should confirm details such as service terms, eligibility, prices, and contact routes.
A page owner is accountable for accuracy, while a writer or designer may handle production. Make the approval route visible so a critical update does not wait on an unclear handoff.
2. Set review triggers
Use dates for routine reviews and event triggers for major changes, such as a new service or policy. High-impact details may need more frequent checks than evergreen background information.
Set review frequency according to how quickly facts can change and how much a mistake matters. Event-driven checks are useful for details such as prices, eligibility, and service availability.
3. Record meaningful changes
Keep a simple log with the page, date, change, and reviewer. This gives the team a useful history when someone asks why a claim changed or needs to identify outdated copy.
Record the reason for substantial edits and the source used to verify factual claims. This helps future editors preserve context instead of restoring outdated wording by accident.
4. Close the review loop
After approval, publish the update and check it on the live page. Remove obsolete details, confirm internal links, and update structured data or sitemap information if the change affects those elements.
Connect approval to publication and post-publish review. The maintenance calendar can schedule recurring checks, while a brand voice guide keeps wording consistent.
