1. List what needs checking
Include business details, page links, forms or external services, images, software or hosting responsibilities, and important seasonal content. Separate tasks that require technical access from routine editorial review.
Start with pages and functions that affect visitors most, such as contact routes, prices, opening hours, forms, and time-sensitive announcements. Add less critical editorial checks at a frequency the team can sustain.
2. Set a realistic frequency
Review high-impact information after every business change and set recurring checks for links, current offers, and key visitor paths. Avoid a calendar so frequent that owners stop following it.
Set event-based reviews for changes that cannot wait for a quarterly schedule, including service updates or staff departures. Record who is notified when an important detail changes.
3. Assign people and evidence
For each task, record an owner, a due date, and what counts as complete. Keep a short note or screenshot for significant changes so the next reviewer understands what was checked.
Use a repeatable record of date, page, reviewer, result, and follow-up. A check is complete only when identified problems are fixed or clearly assigned for resolution.
4. Use findings to improve pages
Fix broken links at their source, remove obsolete promotions, and refresh instructions that no longer match the real process. Recheck the affected page after the update rather than marking the task complete after editing alone.
Link maintenance tasks to the content governance workflow so every page has an owner, and use the launch checklist for major releases.
